I’ve always been a lucky person. At nine, I won a mountain bike from a gas station (that was too big for me) and later won a chest full of Disney merch in a separate drawing. Since then I’ve won clothes, cash, food, concert tickets, VIP experiences, and more. I’m also the lucky charm for folks. Once my in-laws learned about my streak they went down to a car dealership to enter a contest and walked away with a brand new car. Another friend also took up contests and has won countless things. 

Most people think of luck as something that happens to you. Maybe you are born with exceptional talent, or your career is fast-tracked. Perhaps you know someone who wins things like I do. It can seem like the stars just align for certain people. The truth is that you can actually manufacture luck if you know how and where to look for it. The book Chase, Chance, and Creativity: The Lucky Art of Novelty explains the four types of luck and how to utilize them to become more lucky. 

Blind Luck


Blind luck is generally what people think about when they think of the term luck. This is the one category that is purely chance. There’s not really much you can do here to influence it; it happens or it doesn’t. Think of things like getting the perfect hand in a game of cards or hitting the lottery. You are receiving whatever is thrown at you. 

Luck from Motion


Let’s take it back to grade school physics. An object at rest will remain at rest until an outside force disrupts it. An object in motion will remain in motion until an unbalanced force interacts with that object. That same type of thought is applied with luck from motion. Doing nothing, and remaining still, will never positively impact your luck. However, as you put yourself in motion you are increasing the surface for luck to occur. 

This kind of luck can be increased through physical motion – putting yourself out there at meeting conferences, and meeting more people. Think about a time when you ran into someone or met someone that you walked away feeling really excited about. It can range from a new client to a person that you have admired, a potential new partner, or someone who has the knowledge and skill that you were looking for. You were lucky to meet them because you put yourself out there in the first place. 

It doesn’t have to be just physical motion either. It also includes putting yourself out there virtually. Inc Magazine tells a story about increasing your luck through writing and sharing about your work. Your thought and ideas are in motion as well and you are more likely to run into the right person for you as you share those with the public. 

Luck from Awareness


Studies show that luck is heavily influenced by behavior and not just chance. Situational awareness plays a big part in your luck. Let’s say you go to an event, but you don’t pay attention to what’s going on around you and you head home at the end of the night having made no meaningful connections. On the other hand, let’s say that you looked at the guest list beforehand and recognized the name of someone that you wanted to meet. Then you intentionally seek them out at the event. Later, you hear someone talking about A.I. and a program that you have a good amount of interest in, so you walk over and make another great connection. In the example, it’s the same night but you walk away with vastly different experiences and value. 

I’ve shared over the last couple of years about how my wife and I have gotten into the local art scene in the Atlanta area. We’ve got a list of artists that we hope to own original pieces from. We have been extremely lucky to obtain several pieces that are visually stunning and amazing deals financially. Some costs were 75% less than what a similar piece would go for. That luck has been a combination of both Luck of Motion and Luck from Awareness. We go to gallery shows and have now established friendships with many of those artists. I know what the market price is for these pieces (awareness), so when I go to a show or event (motion) and see an unusually good deal, I will scoop it up if that artist is on my list. 

Curiosity, openness, optimism, experience, and perhaps a little courage also help influence your Luck from Awareness. When you put these together, you’ll start to see luck manifest itself around you. 

Luck from Uniqueness

Luck from Uniqueness favors those who have a standout mix of hobbies, experiences, lifestyles, and behaviors. Steve Jobs spoke several times about his advice for growing a person’s intelligence – it’s typically centered around the idea that the person break the mold of what the typical profile looked like for that person. “You have to not have the same bag of experiences as everyone else does, or else you’re gonna make the same connection and you won’t be innovative.”

By offering the public, your company, and new connections, a unique combination of skills, experiences, and interests, you’ll make yourself more likely to stand out and attract others and new opportunities. Your uniqueness makes you luckier. 

Put yourself out there, dial in your awareness of what’s going on around you, and stand out from the crowd by showcasing your uniqueness. Your luck will only increase and maybe you’ll be called the lucky one as well. 

Make a better tomorrow. 
-ZH