Someone recently asked the Reddit community why people are rude, loud and aggressive towards frontline employees in retail, food, and service industries. By far the most common answer was because they felt like it got results. You’ve likely run across this person at some point in your life and may even have this person in your work environment today. 

Tips to deal with aggressive people

  • Give them time to cool down. If possible don’t address in the heat of the moment. Give them a chance to cool down and then talk to the person. If this is not possible, move the person to another location and then address the situation. Pull them into a hallway, a different conference room, etc to remove them from the environment that they were in. 
  • Keep a healthy distance. Make sure that you are not violating their personal space (4ft +) when you talk to the person. Conversely, do not let the person invade your space. Step back or ask them to. Violating this space during this instance causes more non-verbal tension. 
  • State the impact of the behavior and your expectations. Start the conversation off by stating the impact of their behavior. How has the outburst hurt productivity, working relationships, and their reputation? What is your expectation on how they should respect you and other members of the team? Stay calm and don’t fight aggression with more aggression. 
  • Keep the spotlight on them. The person may try to shift the blame on others for their outbursts and behavior. Keep the focus on them and keep the power of the conversation.
  • Ask for commitment and don’t avoid conflict.  Once the situation calms down, ask the person for their commitment to cease the behavior. Again state your expectations and consequences should the behavior continue.  Don’t avoid conflict. You allow the behavior to go on, and passively approve of it when you fail to address it. 

Other things to do


In addition to dealing with an aggressive person, there are other things you should consider as well. 

Document incidents. You can do this in a number of ways, but I recommend emailing yourself and keeping a folder on it or creating an electronic copy that chronicles the behavior. With email, it will be timestamped when you send it, with an ongoing document, make sure that you include dates on individual incidents. 

Cataloging these incidents will help you recall them better if asked, gives you a written trail, and can help you see just how big of a problem that it is. 

Involve HR. HR is there to protect your rights and to ensure that you are having a great employee experience. If the aggressor is your boss (or they aren’t addressing the issue), you may need need to reach out to a partner from the HR department. 

Tips for dealing with aggressive customers


First, acknowledge their anger and perceived slight. This often catches them off guard because they are expecting an argument or fight. Next, acknowledge how you’d feel in the situation and then move quickly to resolve the problem. Be sincere and authentic during the exchange, while keeping your cool. 

In-depth insight on conflict can be found in these past episodes:

#71 – Conflict Management
#108 – When your people drive you nuts
#116 – Lose the argument, win the person

The aggressor wants all of the control in the situation, even if they begin to lose control of themselves. Keep your power by being a calm, confident, and matter of fact leader. Document and involve others if needed to bring a long term solution.  You are stronger than the aggressor. 

Make a better tomorrow. 
-ZH