The value of your word is much like the stock market. Its value fluctuates on a continual basis. Any company out there would love the ability to be fully in control of their rating on the market. There are many outside factors that go into the evaluation of a company with many of the factors being outside of the organization’s control. The good news is that while you have outside influences on the value of your word, you have full control over its value.
Underpromise and overdeliver.
One way to quickly lose value in your word is to consistently make promises that you can’t deliver on. Avoid trying to impress people with short turnarounds and unrealistic quality standards. Instead be up front and realistic and impress them by delivering something quicker or higher quality than you promised. If you know that you can’t deliver on a solution, don’t offer it.
Phrases like “always” and “never” work well when talking about the principles that we lead on. “We always treat each other with respect.” They also work well when talking about moral and ethical issues. There are not many other things that are absolutes. When you communicate with someone in an absolute and then it doesn’t play out that way, you’ve severely hurt your value. Find ways to be both clear and not as absolute in your communication.
Be clear and avoid adding confusion/rumors.
People will try to fill in the blanks when you aren’t clear in communication. Some leaders enjoy playing a cat and mouse game in their communication. They don’t want to tell you what fully going on, but they want you to figure it out. This only frustrates the ones that are sharp enough to catch on and others will miss the point entirely. Also avoid adding in subjectives, rumors or what-ifs when you have to deliver tough news. It’s weak leadership to try to hide behind a rumor to make yourself feel better about delivering a message. Say what you mean and mean what you say.
Trust me. I said trust me!
If you find yourself saying the phrase “Trust me.” all the time, then you don’t have that person’s trust and you can’t command them to give you that trust. In cases where the trust has severely deteriorated, telling someone to trust you actually increases the damage. People can find it offensive for you to ask them to trust you when you’re the one that has destroyed the trust. Use the trust me phrase as a good check on your self-awareness.
Why it matters
The value of your word is closely associated with trust, integrity, leadership ability and relationship management. Your worth in your career increases as the value of your word increases. Your relationships grow deeper and are more meaningful as well. The value of your word is truly like currency.
If the value of your word were on the stock market how would it look? Would it be ever increasing? Would it have peaks and valleys? Would it be in a full sell-off, having lost all its value? Work to strengthen the value of your word so that people know they can take what you say to the bank.
Make a better tomorrow.